For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
This blog is an extract from an article by Lexie Kirkconnell-Kawana, Chief Executive of Impress, the independent monitor of the press. Our Founder and CEO Pam Vick sits on the board of Impress as a non-executive director. “On the 30th July this year, violence...
We’ve heard that landing paid non-executive roles is seven times more difficult than securing C-suite positions, and the landscape and opportunities are often not well understood. Join us to gain insight into where these roles are, the specific skills required,...
One of the boards I sit on recently asked me to jot down a few thoughts on how AI can help marketers……… The most common uses in marketing currently involve summarising long reports (e.g. market entry reports, country sector reports) and drafting...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
