Latest Update from Advertising: Who Cares

Latest Update from Advertising: Who Cares

Latest update from Advertising: Who Cares?  First, welcome to all of our new supporters. We are now over 600 in number, with new people joining pretty well every day. We have supporters in all of the major ad markets, and from all sides of the industry. Next, we want...
Measurement Challenges, Opportunities, and Strategies for 2025

Measurement Challenges, Opportunities, and Strategies for 2025

Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...
Measuring Success in Influencer Marketing

Measuring Success in Influencer Marketing

Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...