World Ethics Day, 15 October, 2 PM – 3 PM BST : “Rebuilding Trust, Improving Information Ecosystems”

by Pam Vick | Oct 9, 2025 | Business Protection, Company Culture, Creative & Content Development, Ethics, In the Boardroom, Legal Issues, Media, Non Exec Directors, Online Marketing, Social Media, Training & Coaching

Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...

Funding Quality Media – Advertising: Who Cares?

by Pam Vick | Sep 3, 2025 | Advertising, Creative Development & Advertising, In the Boardroom, Marketing Budgets, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Media Planning, Non Exec Directors

Caspia’s Pam Vick is leading the Advertising: Who Cares? workstream on “Funding Quality Media” at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon...

Advertising Who Cares – October 16th 2025, Save the Date!

by Pam Vick | Aug 5, 2025 | Advertising, Creative Development & Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Media Planning

The below posts from Linked In summarise what we are up to on October 16th. Caspia’s Pam Vick will be leading the “Funding Quality Media” workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the...

Key Marketing Trends as at July 1st 2025

by Pam Vick | Jul 1, 2025 | Consumer Trends, Creative & Content Development, Entrepreneurs and Founders Tips, Marketing Channels, Marketing Plans, Research and Trends

So what’s everyone talking about in marketing at the moment? As of today, July 1st 2025, top marketing trends include a stronmg focus on AI, short-form video, influencer marketing and personalised content. Additionally, sustainability and social responsibility...

Five Charts to End the TV Debate

by Pam Vick | Jun 3, 2025 | Advertising, Branding, Creative Development & Advertising, Marketing Budgets and Spend, Marketing Plans, White Papers & Thinkpieces

You may have already seen this article by Peter Field, as it’s been widely shared on Linked In especially. It’s particularly relevant to the work we are doing in the workstream “Funding Quality Media” that I am leading for Advertising:Who...