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Digital Experience & Conversion Benchmarks

Digital Experience & Conversion Benchmarks

by Pam Vick | Mar 29, 2022 | Business Development, Digital Marketing, Marketing Channels, Research and Trends, Website Development

REPORT : Digital Experience & Conversion Benchmarks How does your website or app’s digital experience compare to the industry average? How does your industry’s digital experience compare to others? How should you approach digital experience to improve your bottom...
Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger

Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger

by Pam Vick | Mar 22, 2022 | Research and Trends, Social Media

Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022. But in a surprising twist, the average age of a Facebook user is starting to decrease. The latest US data is likely to be reflected globally. Facebook will lose 1.5 million...
Western Europe Trends 2022: Retailers Will Adopt Digital Tools in Physical Stores to Drive Sales

Western Europe Trends 2022: Retailers Will Adopt Digital Tools in Physical Stores to Drive Sales

by Pam Vick | Mar 10, 2022 | Advertising, Digital Marketing, Marketing Channels, Research and Trends, White Papers & Thinkpieces

Western European firms are in for a rocky ride in 2022, as every sector will be rapidly reshaped by digitization. But opportunities abound for companies that make a significant leap, such as retailers moving to cashless transactions or brands using the latest digital...
An e-Book and a Playbook on Conversion and ROI Tips

An e-Book and a Playbook on Conversion and ROI Tips

by Pam Vick | Mar 1, 2022 | Business Development, Digital Marketing, Marketing Plans, Marketing Tracking and ROI, SMEs, Social Media

How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
The Biggest Social Media Trends for 2022

The Biggest Social Media Trends for 2022

by Pam Vick | Feb 15, 2022 | Cultural Differences in Marketing, Digital Marketing, Marketing Channels, Research and Trends, Social Media

Regular readers of this blog will know that we are great fans of GWI’s reports. All figures in this latest 38 page report on global social edia trends in 2022 are drawn from GWI’s online research among internet users aged 16-64. Their figures are representative...
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