Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
Today, more than 57 million companies are on LinkedIn, so it is important for businesses to develop an effective LinkedIn marketing strategy. One of the biggest debates we hear from LinkedIn fans who are determined to break the social network’s algorithm is whether or...
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
We hope you had a great weekend. Now it’s time to start your week with the most important topic out there: animal emojis 🙂 Brandwatch has analysed emoji usage a lot over the years, and today we’re adding to this esteemed body of emoji work with an analysis of...
