Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
The Cog Blog (a great resource and friends of ours) wrote a couple of weeks ago about some lessons learned over the years, illustrated with real-life examples. They asked the great Cog Blog reading population to contribute to the follow-up. So we did. “One that...
This week’s post comes from our friends at The Cog Blog. That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very...
This week, I wanted to give a shout out to News UK. As reported in The Drum today, this week they opened a photography and illustration agency to support unrepresented creative talent, with the aim of tackling nepotism in the media. Bridge Studios, News UK’s content...
Customer Lifetime Value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs, it can be especially useful and help you to compete with much larger brands. So, what exactly is CLV? Essentially, this is the average amount of money...
