We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here’s our summary of some key...
Caspia is one of the Advisors for Boardroom Advisors, which provides experienced Part-Time Directors across many disciplines, not just Marketing and Business Development. You can watch an introduction to BA services here, or get in touch with us for more details....
Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging....
If you are a small business running Google Ads, you might have been confused when Google announced that the average position metric would be removed from Google Ads as of Sept 2019. As a result of the average position metric getting removed, the following features...
