What does your logo say about your brand? Does it reflect your brand currently? Have you reviewed it in the last 5 years? 10 years? Is your brand positioning the same as it was when the branding was originally developed? If you are a start-up, have you thought through...
It’s the silly season….enjoy! It’s that time of year when many people are away on holiday and the media run out of newsworthy stories to print. So, since I am writing this week’s blog from Alaro in Mallorca, surrounded by donkeys and goats, I...
Sometimes you just have to think creatively Our Managing Director Pam Vick just dug these ads for Oxfam out of the Caspia archives. Pam was working for Leo Burnett Advertising at the time, who weren’t even the official agency for Oxfam. Along with a creative...
Caspia Business Workshops and Business Networking Caspia offers dedicated 1 day workshops for strategic and propositional planning and to develop business development and marketing strategies and plans. These are not exercises in theoretical marketing planning but...
Nowadays, we search for what we want online, whether that’s using our desktop, laptop, mobile or tablet. That’s the case in business and in our personal lives too. Looking for a cool new holiday destination? Need a new printer? Need someone to help...
