B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
When: November 16, 2023 14:00 EST, GMT, and SST Where: Virtual Session Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...
So I thought it might be fun on my birthday (don’t ask, I’ve decided to act my shoe size not my age from now on, sorry Prince) to ask ChatGPT to write this week’s blog. My prompts were “celebrate 46 years in marketing on my birthday, and make...
