ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly...
Social listening (i.e., tuning into social media conversations about or adjacent to brand culture) is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater....
Since Google debuted its Search Generative Experience (SGE) AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. “It hasn’t improved as much as I think it needs to to be a viable product anytime this year,”...
The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
How to create a marketing plan for your publication (and how NOT to!) In August’s Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don’ts of a good marketing plan for new publishers looking to...
