Since Google debuted its Search Generative Experience (SGE) AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. “It hasn’t improved as much as I think it needs to, to be a viable product anytime this year,”...
The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
How to create a marketing plan for your publication (and how NOT to!) In August’s Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don’ts of a good marketing plan for new publishers looking to...
It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...
Twitter is considering legal action against Meta over its fast-growing rival app Threads. Article from the BBC. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a “friendly” alternative....
