How to create a marketing plan for your publication (and how NOT to!) In August’s Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don’ts of a good marketing plan for new publishers looking to...
It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...
Twitter is considering legal action against Meta over its fast-growing rival app Threads. Article from the BBC. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a “friendly” alternative....
TikTok’s for teens, Facebook’s for moms, and millennials still love Insta best, right? We all know different generations use social media differently. But is it really as simple as that? Take the guesswork out of your social strategy, and learn the how and why behind...
The arrival of ChatGPT last year sent a rare shiver through Google’s spine. For years the company had positioned itself as a leader in the development in artificial intelligence. Suddenly, though, a product from the upstart OpenAI rocketed to tens of millions of...
