Growth is Slowing for Brand TikTok Accounts as Platform Matures: 3 Key Trends
On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
The Global Media Landscape in 2024
For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
Why Is Misinformation On The Rise And How Can We Stop It?
This blog is an extract from an article by Lexie Kirkconnell-Kawana, Chief Executive of Impress, the independent monitor of the press. Our Founder and CEO Pam Vick sits on the board of Impress as a non-executive director. "On the 30th July this year, violence erupted...
Getting Paid Non Exec Board Roles – Caspia Founder Pam Vick speaks at Nurole event
We've heard that landing paid non-executive roles is seven times more difficult than securing C-suite positions, and the landscape and opportunities are often not well understood. Join us to gain insight into where these roles are, the specific skills required, and...
Some Thoughts on AI in Marketing
One of the boards I sit on recently asked me to jot down a few thoughts on how AI can help marketers......... The most common uses in marketing currently involve summarising long reports (e.g. market entry reports, country sector reports) and drafting collaterals copy...
Advertising: Who Cares?
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty - this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable, untrackable,...
4 Steps to Mitigate Brand Safety in 2024
Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
Supercharge Marketing Performance in the Cookieless Era
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
Google Looks to AI Paywall Option, Claims Report
Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...
Relationships, Dear Boy…
Relationships, Dear Boy… Harold Macmillan, UK Prime Minister in the 1960s was once asked by a journalist what was the most difficult thing about being Prime Minister. His reply: “Events dear boy, events.” It may be unfashionable to say so but the most difficult thing...
Google’s Update Targets Spam, But Marketers Can Still Use AI
Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...
The Cost of Living and Changing Consumer Behavior
How has consumer behavior changed, and what does this mean for brands? The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are...
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