Learn From the Mistakes of Others – They’re All Around Us.
This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...
How Women Do It: Spotlight on Female Leaders
Happy Bank Holiday Monday to those readers in the UK. I'm staying disciplined and getting the weekly blog out regardless of how much I'd rather be lounging around doing nothing. Let's see how long the discipline lasts once lockdown eases and the pubs are open...
Diversity in Online Advertising
People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands' full range of marketing, including...
![I Need a [Insert Coping Mechanism]](https://www.caspiaconsultancy.co.uk/wp-content/uploads/2021/03/Hug-400x250.jpg)
I Need a [Insert Coping Mechanism]
So it's Thursday. We’ve almost made it to the end of the week, and in this week's blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you've had a week anything like ours, you’ll probably spot a few you’ll be...
Gen X – Internet Users 38-56. Attitudes and Behaviours.
GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group. They are completely free to download (except for handing over a little data about yourself/your business) and...
Celebrating International Women’s Day with Female Led Brands
Celebrating International Women’s Day, The Big Issue Shop has brought together a range of female-led brands that are also making a social impact in Hackney, India, Bangladesh, Swaziand and beyond. Why not treat yourself, a friend or family - knowing you are also...
Vicarious Living in Lockdown
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
What Do We Know About Today’s Consumers?
A really helpful and interesting report this month, for marketers like me at least, from Global Web Index. What do we know about today’s consumer? 50% research brand or products via search engines, and 41% via social networks Digital consumers have on average 3.2...
Company culture is not a foosball table.
I was talking today with a founder who really walks the walk in terms of a truly "self-managed" company culture based on trust and transparency. We discussed among other things how it's a shameful truth that it's taken Covid to make many if not most CEOs realise that...
Six SME Trends To Act On In 2021
This week's post comes from an article I was reading in Enterprise Nation today around their take on a series of trends that they believe will have long-lasting effects on the small business landscape going forward. "Discover what six of the most important shifts are,...
4 things to remember when guiding employees through 2021
This week's blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to - you can do that here. As new, more infectious variants of coronavirus...
January 2021 – How Our Resolutions Have Changed
Resolutions are looking very different this year So here we are in January 2021. It is January, isn't it? The days and weeks and months seem to be blurring onto one long Zoom call at the moment, punctuated by the occasional sortie to the local park for a bit of...
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