January 2021 – How Our Resolutions Have Changed
Resolutions are looking very different this year So here we are in January 2021. It is January, isn't it? The days and weeks and months seem to be blurring onto one long Zoom call at the moment, punctuated by the occasional sortie to the local park for a bit of...
Free Resources to Check Out – Social Media Industry Benchmarks and Regional Insights
Uncover the latest social media marketing trends based on the most recent platform benchmarks (Facebook and Instagram) data from Socialbakers - these are completely free once you input your email address (you can always easily unsubscribe from mailings later although...
Caspia Marketing Internships and Work Placements 2021
An internship is a period of work experience, offered by an organisation, lasting for a fixed period of time anywhere between a week and 12 months. They are typically undertaken by students and graduates looking to gain relevant skills. Many employers use these...
Meet our “Santa CEO” Client, John Leyden from Carbon Accountancy
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...
Free Advice – Business Development & Marketing Consultation for 2021 Planning
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There's a long haul ahead I fear, but I'm very thankful and grateful that my own business hasn't suffered too badly in 2020, due to the loyalty, commitment and...
Wherever You Are and Whoever You Are Able to Spend the Christmas Holidays With…..
Around this time, we normally try to post a Christmas message with a touch of humour. This year it sadly seems inappropriate, so I am sharing the words that a client wrote for their own Christmas card, that we have just designed and sent, and adding a few thoughts of...
Top 50 News Media Companies in the World Revealed
How big tech took over the news industry. Last week, Press Gazette conducted a mammoth piece of research to reveal the top 50 news media companies in the English-speaking world currently, ranked by turnover. This research revealed that compared with a decade ago there...
Diversity in Advertising and Marketing : Consumers Expect Brands to be Inclusive
As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...
How Are You?
No, seriously, how are you really? Lockdown 2.0 feels different for many people from Lockdown 1.0, and not just because schools are still open. The cold, dark weather doesn't help, and neither does the current confusion and concerns about whether or not we can travel...
The Rise and Fall of the Digital Natives
Whatever happened to the exciting new websites with mega valuations which seemed to be the future of news? Following the pandemic sites like Quartz, Vice and Buzzfeed and have all fallen back to Earth in a big way. Press Gazette reported last week that following...
“Doomscrolling” – Swipe Up For Misery
Doom, doom, doom Doomscrolling is a social trend sweeping devices around the world. The term was coined in March 2020, as the pandemic began to rage around the world, to describe the unrelenting need to consume an endless procession of negative online news. When...
Has Coronavirus Killed Content Marketing?
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
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