Wherever You Are and Whoever You Are Able to Spend the Christmas Holidays With…..
Around this time, we normally try to post a Christmas message with a touch of humour. This year it sadly seems inappropriate, so I am sharing the words that a client wrote for their own Christmas card, that we have just designed and sent, and adding a few thoughts of...
Top 50 News Media Companies in the World Revealed
How big tech took over the news industry. Last week, Press Gazette conducted a mammoth piece of research to reveal the top 50 news media companies in the English-speaking world currently, ranked by turnover. This research revealed that compared with a decade ago there...
Diversity in Advertising and Marketing : Consumers Expect Brands to be Inclusive
As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...
How Are You?
No, seriously, how are you really? Lockdown 2.0 feels different for many people from Lockdown 1.0, and not just because schools are still open. The cold, dark weather doesn't help, and neither does the current confusion and concerns about whether or not we can travel...
The Rise and Fall of the Digital Natives
Whatever happened to the exciting new websites with mega valuations which seemed to be the future of news? Following the pandemic sites like Quartz, Vice and Buzzfeed and have all fallen back to Earth in a big way. Press Gazette reported last week that following...
“Doomscrolling” – Swipe Up For Misery
Doom, doom, doom Doomscrolling is a social trend sweeping devices around the world. The term was coined in March 2020, as the pandemic began to rage around the world, to describe the unrelenting need to consume an endless procession of negative online news. When...
Has Coronavirus Killed Content Marketing?
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
More Wise Guys (including Caspia’s own Pam Vick)
The Cog Blog (a great resource and friends of ours) wrote a couple of weeks ago about some lessons learned over the years, illustrated with real-life examples. They asked the great Cog Blog reading population to contribute to the follow-up. So we did. "One that did,...
Repeating Our Mistakes
This week’s post comes from our friends at The Cog Blog. That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very...
Seeing the unseen: why News UK set up a creative studio for unrepresented talent
This week, I wanted to give a shout out to News UK. As reported in The Drum today, this week they opened a photography and illustration agency to support unrepresented creative talent, with the aim of tackling nepotism in the media. Bridge Studios, News UK’s content...
Customer Lifetime Value (CLV) for SMEs
Customer Lifetime Value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs, it can be especially useful and help you to compete with much larger brands. So, what exactly is CLV? Essentially, this is the average amount of money...
Social Listening Part Two
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand - and ultimately to help you to better understand the ROI of your social media marketing. This week we'll look...
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