More Wise Guys (including Caspia’s own Pam Vick)
The Cog Blog (a great resource and friends of ours) wrote a couple of weeks ago about some lessons learned over the years, illustrated with real-life examples. They asked the great Cog Blog reading population to contribute to the follow-up. So we did. "One that did,...
Repeating Our Mistakes
This week’s post comes from our friends at The Cog Blog. That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very...
Seeing the unseen: why News UK set up a creative studio for unrepresented talent
This week, I wanted to give a shout out to News UK. As reported in The Drum today, this week they opened a photography and illustration agency to support unrepresented creative talent, with the aim of tackling nepotism in the media. Bridge Studios, News UK’s content...
Customer Lifetime Value (CLV) for SMEs
Customer Lifetime Value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs, it can be especially useful and help you to compete with much larger brands. So, what exactly is CLV? Essentially, this is the average amount of money...
Social Listening Part Two
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand - and ultimately to help you to better understand the ROI of your social media marketing. This week we'll look...
Social Listening
According to e-Marketer, for many marketers, conversations on social networks have become a key source of information during the coronavirus pandemic. A March 2020 survey conducted by Gartner found that just over half (51%) of marketing leaders worldwide turned to...
A Mental Health Mission For a Much-Changed World
I spotted this article on Linked In today and wanted to share it because I have increasingly been having mental health conversations with clients, colleagues and family over the past months. As Josh says : "It is an understatement to say that we’re living through an...
Top 226 small business grants & funding programmes in the UK
Earlier this month, Entrepreneur Handbook published a list of over 200 private and publicly-funded business grants available to UK businesses, including SMEs. Cash grants range from hundreds to thousands of pounds, the highest generally reaching up to £500,000. Grants...
Client Business Development Role – Fulcrum
Fulcrum is a client I have been working with since last year. A really motivated team - ambitious, truly diverse, with a real appetite for growth. And one of the most open and friendly working environments I've experienced anywhere, let alone in the legal sector ;-)....
Is your business fit for the 21st century?
Our friends at Handpicked Society believe that business should help to solve the worlds problems, and have a lasting positive impact on society, the economy and the planet and that "Responsible business is good business". Their recent research shows that there are 4...
80% of UK SMEs confident they will recover from Covid despite gloomy economic forecast
Some light amongst all the gloom according to research from digital bank Starling and the Great British Entrepreneur Awards (GBEA), as a survey reports that 80% of UK SMEs are confident they will recover from Covid despite gloomy economic forecast. The survey of more...
Coronavirus: Millions for small business ‘sitting in council accounts’
According to a BBC report on Friday Aug 8th 2020 and the Federation of Small Businesses, there are millions of pounds earmarked for supporting small businesses on March 17th still "sitting in council accounts". Are you eligible to claim? Lump sums of £10,000, through...
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