How Can SMEs Get Support During The Coronavirus Crisis?
Many FSB (Federation of Small Businesses) members have been experiencing weakness in trading in recent days, including all those in sectors that are consumer-facing, in the events industry and many more, this is now accelerating in response to the Coronavirus crisis....
Happy International Women’s Day! Here’s a great campaign.
There seems to be an "event day" for everything nowadays - did you know there's a National Jellyfish Day? But here's a great campaign for International Women's Day, one that really matters. I hope it has the desired effect as much as I wish we'd done it. Refuge is...
Data Protection and the ICO. Does your company need to register? What if you are a sole trader?
We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
The White Paper on Online Harms : What is It? What Does it Cover? What Does it Mean?
The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here's our summary of some key points of...
Are you a scale-up business needing some advice?
Caspia is one of the Advisors for Boardroom Advisors, which provides experienced Part-Time Directors across many disciplines, not just Marketing and Business Development. You can watch an introduction to BA services here, or get in touch with us for more details....
Labels and Packaging
Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging....
Why did Google Ads Remove the Average Position Metric?
If you are a small business running Google Ads, you might have been confused when Google announced that the average position metric would be removed from Google Ads as of Sept 2019. As a result of the average position metric getting removed, the following features...
Crystal Ball Ready? 2020 Predictions for Small Businesses.
SME business owner wondering what marketing trends you will need to focus on in 2020....even if you're still struggling to catch up with the last few years? Well obviously you can give us a call to get some advice, but in the meantime here are some thoughts from...
“This is your badass 100 Cards in One. Your gateway to money for nothing. Your personal firewall. Your kickass travel companion. And yeah, it’s a time machine.”
I am a new convert to Curve, along with 600,000 others. With 2 business accounts and 2 personal, debit and credit cards for each, cloud accounting with my accountant and the impossibility of talking to a physical bank manager nowadays, as a small business owner I...
How To Make A Reverse Advent Calendar For Those In Need This Christmas
December was the busiest month for food banks last year - 186,185 three-day emergency food parcels were provided to people in crisis. Of these, 78,536 went to children. There's another type of advent calendar which, if everyone got involved, could help thousands of...
Happy Holidays, wherever you are enjoying them!
I know, I know, it's not quite December yet but I'm so busy with client Christmas and Happy Holiday cards that I wanted to get my own message out before I forget. This year Caspia will be spending Christmas Day in Bali, Indonesia ...whoop whoop! Can't wait for some...
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Really interesting article on eMarketer today. Haven't quite made my mind up yet, would be interested in what others think - email me at pamvick@caspiaconsultancy.co.uk. If you haven't already heard, Instagram has begun hiding ‘likes’ for select users...
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