Working from Home Part 4 – Mental Wellbeing
It’s fair to say that the outbreak of Coronavirus and the more recent ‘lockdown’ in the United Kingdom has had a significant impact on work for many of us, and for many that means working from home, especially those of us working in small businesses, but also larger...
Working from Home Part 3 – Legal Considerations for SME Employers
This week's WFH blog looks at some legal and HR considerations you should be thinking about, if you have employees working from home, as most businesses now do. This advice comes with thanks to our friends at Fortune Law, a commercial law firm specialising in working...
Government Support for Self-Employed, Summary of Who’s Eligible and Who’s Not.
A summary of the latest government support package, this time - finally - for the Self-Employed. As always, the devil is in the detail and there are many people who will still fall through the cracks. Read a detailed summary of who is eligible and who is not, from our...
Working from Home Part 2 – General Advice, Cyber Risk, Data Protection
Due to the escalation of events over the last few weeks we are now almost all in a state of remote working, from large corporations to SMEs. It is important that we use the best remote working practices to use technology to work together effectively &...
Working at Home – Some Tips on Setting Up
Many SME business owners already spend some time working from home, including me (usually evenings and at weekends when there's stuff that needs doing that's spilled over from the week). But for many others, working from home is a new concept and one that you might...
How Can SMEs Get Support During The Coronavirus Crisis?
Many FSB (Federation of Small Businesses) members have been experiencing weakness in trading in recent days, including all those in sectors that are consumer-facing, in the events industry and many more, this is now accelerating in response to the Coronavirus crisis....
Happy International Women’s Day! Here’s a great campaign.
There seems to be an "event day" for everything nowadays - did you know there's a National Jellyfish Day? But here's a great campaign for International Women's Day, one that really matters. I hope it has the desired effect as much as I wish we'd done it. Refuge is...
Data Protection and the ICO. Does your company need to register? What if you are a sole trader?
We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
The White Paper on Online Harms : What is It? What Does it Cover? What Does it Mean?
The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here's our summary of some key points of...
Are you a scale-up business needing some advice?
Caspia is one of the Advisors for Boardroom Advisors, which provides experienced Part-Time Directors across many disciplines, not just Marketing and Business Development. You can watch an introduction to BA services here, or get in touch with us for more details....
Labels and Packaging
Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging....
Why did Google Ads Remove the Average Position Metric?
If you are a small business running Google Ads, you might have been confused when Google announced that the average position metric would be removed from Google Ads as of Sept 2019. As a result of the average position metric getting removed, the following features...
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