Blogs - Caspia Consultancy Ltd

Crystal Ball Ready? 2020 Predictions for Small Businesses.

by Pam Vick | Jan 7, 2020 | Business Support, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Plans, SMEs, Social Media, White Papers & Thinkpieces

SME business owner wondering what marketing trends you will need to focus on in 2020....even if you're still struggling to catch up with the last few years? Well obviously you can give us a call to get some advice, but in the meantime here are some thoughts from...

“This is your badass 100 Cards in One. Your gateway to money for nothing. Your personal firewall. Your kickass travel companion. And yeah, it’s a time machine.”

by Pam Vick | Dec 13, 2019 | Business Support, Entrepreneurs and Founders Tips, SME banking, SMEs

I am a new convert to Curve, along with 600,000 others. With 2 business accounts and 2 personal, debit and credit cards for each, cloud accounting with my accountant and the impossibility of talking to a physical bank manager nowadays, as a small business owner I...

How To Make A Reverse Advent Calendar For Those In Need This Christmas

by Pam Vick | Dec 4, 2019 | Uncategorized

December was the busiest month for food banks last year - 186,185 three-day emergency food parcels were provided to people in crisis. Of these, 78,536 went to children. There's another type of advent calendar which, if everyone got involved, could help thousands of...

Happy Holidays, wherever you are enjoying them!

by Pam Vick | Nov 25, 2019 | Creative Development & Advertising, Marketing Brochures & Collaterals, SMEs

I know, I know, it's not quite December yet but I'm so busy with client Christmas and Happy Holiday cards that I wanted to get my own message out before I forget. This year Caspia will be spending Christmas Day in Bali, Indonesia ...whoop whoop! Can't wait for some...

Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

by Pam Vick | Nov 18, 2019 | Digital Marketing, Social Media

Really interesting article on eMarketer today. Haven't quite made my mind up yet, would be interested in what others think - email me at pamvick@caspiaconsultancy.co.uk. If you haven't already heard, Instagram has begun hiding ‘likes’ for select users...

…….But If You Really, Really Do Need A Brochure

by Pam Vick | Nov 11, 2019 | Creative Development & Advertising, Marketing Brochures & Collaterals

"I do really, really need a brochure." So in a previous post I explained that in my experience, most clients who ask for a brochure don't really need one; they generally need something else. BUT if after discussion we decide that actually you DO need a brochure, then...

How a Virtual Assistant PA Can Change Your Life and Transform Your SME Business

by Pam Vick | Oct 30, 2019 | Business Support, Entrepreneurs and Founders Tips, SMEs

Business development and marketing experts who organise SME business owners still need organising themselves..... Once upon a time there was a marketing consultant called Pam (yes dear reader, it was me) who was a brilliant organiser. She had clear action plans for...

If You’re an SME Business Owner, Follow Us on Twitter

by Pam Vick | Oct 23, 2019 | Entrepreneurs and Founders Tips, SMEs, Social Media

Useful Tips, Articles and News for SME Business Owners If you're not already following us on Twitter, do join the gang! Every day we pull together articles, news, marketing tips, business development advice and lots more, all curated especially for small buasiness...

How Cyber Secure is your organisation really?

by Pam Vick | Oct 8, 2019 | Business Protection

Here's a question for small business owners as well as large business owners, from a blog by my client Gallery Partners. Are you as cyber secure as you think you are? A pivotal question that all leaders consider in the interest of their company. The natural...

Online Advertising: Where Does Relevance Stop and Stalking Start?

by Pam Vick | Sep 30, 2019 | Advertising, Creative Development & Advertising, Digital Marketing

Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings - it's all getting a bit...

Is your SME business protected?

by Pam Vick | Sep 23, 2019 | Business Protection, Business Workshops, Entrepreneurs and Founders Tips, SMEs

Business development and marketing are important, but first make sure the foundations of your SME are solid. Whenever I start working with a business owner, whether a start-up, an early stage growing SME or a long standing business, there's always one conversation I...

Why do so many SME business owners start from the wrong end of a marketing plan?

by Pam Vick | Sep 17, 2019 | Entrepreneurs and Founders Tips, Marketing Plans, SMEs

"I need a brochure." I've lost count of how many times I've heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always "Why?" and their response is often "Because I don't have one"...