Are you a scale-up business needing some advice?
Caspia is one of the Advisors for Boardroom Advisors, which provides experienced Part-Time Directors across many disciplines, not just Marketing and Business Development. You can watch an introduction to BA services here, or get in touch with us for more details....
Labels and Packaging
Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging....
Why did Google Ads Remove the Average Position Metric?
If you are a small business running Google Ads, you might have been confused when Google announced that the average position metric would be removed from Google Ads as of Sept 2019. As a result of the average position metric getting removed, the following features...
Crystal Ball Ready? 2020 Predictions for Small Businesses.
SME business owner wondering what marketing trends you will need to focus on in 2020....even if you're still struggling to catch up with the last few years? Well obviously you can give us a call to get some advice, but in the meantime here are some thoughts from...
“This is your badass 100 Cards in One. Your gateway to money for nothing. Your personal firewall. Your kickass travel companion. And yeah, it’s a time machine.”
I am a new convert to Curve, along with 600,000 others. With 2 business accounts and 2 personal, debit and credit cards for each, cloud accounting with my accountant and the impossibility of talking to a physical bank manager nowadays, as a small business owner I...
How To Make A Reverse Advent Calendar For Those In Need This Christmas
December was the busiest month for food banks last year - 186,185 three-day emergency food parcels were provided to people in crisis. Of these, 78,536 went to children. There's another type of advent calendar which, if everyone got involved, could help thousands of...
Happy Holidays, wherever you are enjoying them!
I know, I know, it's not quite December yet but I'm so busy with client Christmas and Happy Holiday cards that I wanted to get my own message out before I forget. This year Caspia will be spending Christmas Day in Bali, Indonesia ...whoop whoop! Can't wait for some...
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Really interesting article on eMarketer today. Haven't quite made my mind up yet, would be interested in what others think - email me at pamvick@caspiaconsultancy.co.uk. If you haven't already heard, Instagram has begun hiding ‘likes’ for select users...
…….But If You Really, Really Do Need A Brochure
"I do really, really need a brochure." So in a previous post I explained that in my experience, most clients who ask for a brochure don't really need one; they generally need something else. BUT if after discussion we decide that actually you DO need a brochure, then...
How a Virtual Assistant PA Can Change Your Life and Transform Your SME Business
Business development and marketing experts who organise SME business owners still need organising themselves..... Once upon a time there was a marketing consultant called Pam (yes dear reader, it was me) who was a brilliant organiser. She had clear action plans for...
If You’re an SME Business Owner, Follow Us on Twitter
Useful Tips, Articles and News for SME Business Owners If you're not already following us on Twitter, do join the gang! Every day we pull together articles, news, marketing tips, business development advice and lots more, all curated especially for small buasiness...
How Cyber Secure is your organisation really?
Here's a question for small business owners as well as large business owners, from a blog by my client Gallery Partners. Are you as cyber secure as you think you are? A pivotal question that all leaders consider in the interest of their company. The natural...
Marketing • Advertising • Media • Internet • PR
Get In Touch...
Pavilion Kensington
96 Kensington High Street
London
W8 4SG
Tel: +4402070994907
Skype: pamvick
Fax: +44 (0) 20 7099 5802
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