Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Really interesting article on eMarketer today. Haven't quite made my mind up yet, would be interested in what others think - email me at pamvick@caspiaconsultancy.co.uk. If you haven't already heard, Instagram has begun hiding ‘likes’ for select users...
…….But If You Really, Really Do Need A Brochure
"I do really, really need a brochure." So in a previous post I explained that in my experience, most clients who ask for a brochure don't really need one; they generally need something else. BUT if after discussion we decide that actually you DO need a brochure, then...
How a Virtual Assistant PA Can Change Your Life and Transform Your SME Business
Business development and marketing experts who organise SME business owners still need organising themselves..... Once upon a time there was a marketing consultant called Pam (yes dear reader, it was me) who was a brilliant organiser. She had clear action plans for...
If You’re an SME Business Owner, Follow Us on Twitter
Useful Tips, Articles and News for SME Business Owners If you're not already following us on Twitter, do join the gang! Every day we pull together articles, news, marketing tips, business development advice and lots more, all curated especially for small buasiness...
How Cyber Secure is your organisation really?
Here's a question for small business owners as well as large business owners, from a blog by my client Gallery Partners. Are you as cyber secure as you think you are? A pivotal question that all leaders consider in the interest of their company. The natural...
Online Advertising: Where Does Relevance Stop and Stalking Start?
Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings - it's all getting a bit...
Is your SME business protected?
Business development and marketing are important, but first make sure the foundations of your SME are solid. Whenever I start working with a business owner, whether a start-up, an early stage growing SME or a long standing business, there's always one conversation I...
Why do so many SME business owners start from the wrong end of a marketing plan?
"I need a brochure." I've lost count of how many times I've heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always "Why?" and their response is often "Because I don't have one"...
Evening Standard Competition – the Result!
I really enjoyed being one of the judges on this Evening Standard cover wrap competition and it was great to see the winning entry from FCB Inferno and Valspar with such a fantastically timely cover wrap yesterday! The other judges including Ben Walker from Who Wot...
10 Tips For Starting A Small Business That You Haven’t Heard A Thousand Times Already
Useful Article from Forbes, for Start-Ups and Entrepreneurs If you’ve thought about opening your own business, you might have begun to look for advice. There are so many tips for starting a new business out there that choosing which ones to follow can get confusing....
WOB UK – Women on Boards UK Ltd
A quick shout-out for WOB UK. I've been a member of Women on Boards UK for many years now and am also delighted to say that they are a client. Women on Boards (WOB) exists to provide information, encouragement and connections to help women get to the top within their...
Logos …. and what they say about your brand
What does your logo say about your brand? Does it reflect your brand currently? Have you reviewed it in the last 5 years? 10 years? Is your brand positioning the same as it was when the branding was originally developed? If you are a start-up, have you thought through...
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