The Post Office: Lessons in Media
With thanks to The Cog Blog. "One of the unintentionally hilarious things about LinkedIn is the number of earnest posts telling us all what we can learn from this event or that occurrence. ‘5 Things Every Marketer Should Take From King Charles’ Coronation’. The fact...
Elevate Your Workplace Communication Game This Year
This week's blog comes courtesy of our friends at Make Happy. We've all been there, that moment of hesitation before approaching a colleague with feedback, or that uncomfortable feeling when discussing complex issues at work. We often choose to delay or sidestep these...
Consumer Loyalty Report Jan 2024
If you’re curious about what really keeps consumers coming back to your brand, take a look at the Braze Consumer Research Report. Braze surveyed more than 2,200 consumers to uncover consumer preferences and trends when it comes to loyalty. Download the report to get...
Should You Be Using TikTok For B2B Marketing?
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence's B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in...
The Top 10 Digital Marketing Trends For 2024
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
Feeding the Monster – The Tyranny of Big Numbers
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. "This session is all about looking at the world of audience measurement from an advertising,...
The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023
When: November 16, 2023 14:00 EST, GMT, and SST Where: Virtual Session Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...
Celebrating 46 Years in Marketing – by ChatGPT
So I thought it might be fun on my birthday (don't ask, I've decided to act my shoe size not my age from now on, sorry Prince) to ask ChatGPT to write this week's blog. My prompts were "celebrate 46 years in marketing on my birthday, and make it funny". After all, if...
Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
9 Powerful ChatGPT Prompts for Marketing
ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly...
4 Misconceptions About Social Listening and How to Get It Right
Social listening (i.e., tuning into social media conversations about or adjacent to brand culture) is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater....
Google is Fixing its AI-driven Search Experience, but Experts Say it Needs to do More
Since Google debuted its Search Generative Experience (SGE) AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. “It hasn’t improved as much as I think it needs to, to be a viable product anytime this year,”...
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