Be More Carole
The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
How to Create a Marketing Plan for your Publication (and how NOT to!)
How to create a marketing plan for your publication (and how NOT to!) In August's Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don'ts of a good marketing plan for new publishers looking to build an...
The Cookieless Future: Online Privacy Concerns in 2023
It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...
Threads: Twitter Threatens Legal Action Over Meta’s New App
Twitter is considering legal action against Meta over its fast-growing rival app Threads. Article from the BBC. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a "friendly" alternative. Twitter's Elon...
Social Media Usage by Generation
TikTok’s for teens, Facebook’s for moms, and millennials still love Insta best, right? We all know different generations use social media differently. But is it really as simple as that? Take the guesswork out of your social strategy, and learn the how and why behind...
AI – How Google Is Making Up For Lost Time
The arrival of ChatGPT last year sent a rare shiver through Google’s spine. For years the company had positioned itself as a leader in the development in artificial intelligence. Suddenly, though, a product from the upstart OpenAI rocketed to tens of millions of...
5 Tech Trends for Marketers to Watch in 2023
The tech industry is still hurting. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. Plus, most consumers aren’t “tech geeks,” so we have “to remind ourselves that people aren't interested in [the] new technologies themselves. They’re...
Channel Combinations
No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was – every campaign uses a combination, for very good reason. The channels concerned may not all be paid advertising per se, although of course many are....
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social. From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your...
EMEA State of Social 2023 Report
Download the free EMEA State of Social 2023 report to find out: Why 53% of EMEA professionals say social media becomes more important in times of economic uncertainty How EMEA organisations are 7% more likely to invest in paid social media strategies compared to...
E-Books for Scale-Ups from Boardroom Advisors
Our very own Pam Vick has a Non Exec Director role on the boards of several companies and we work with many scale-ups too as board advisors. Some of this work is as a regional advisor for Boardroom Advisors. Boardroom Advisors provides experienced Part-time Directors....
The Go-to Guide To Pinterest In 2023
Pinterest, the visual content sharing platform is on the rise in popularity again for the first time in years, but how can you actually use it as part of your wider marketing plan? Pinterest summarises itself perfectly – a visual search engine, guiding its 433...
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