Blogs - Caspia Consultancy Ltd

2023 Global Digital Report

by Pam Vick | Mar 29, 2023 | Digital Marketing, e-commerce, Entrepreneurs and Founders Tips, Marketing Channels, Online Marketing, Research and Trends

Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social. From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your...

EMEA State of Social 2023 Report

by Pam Vick | Mar 21, 2023 | Research and Trends, Social Media

Download the free EMEA State of Social 2023 report to find out: Why 53% of EMEA professionals say social media becomes more important in times of economic uncertainty How EMEA organisations are 7% more likely to invest in paid social media strategies compared to...

E-Books for Scale-Ups from Boardroom Advisors

by Pam Vick | Mar 13, 2023 | Business Development, Business Support, Business Workshops, Entrepreneurs and Founders Tips, Marketing Plans, Media Planning, Non Exec Directors, Scale-ups, SMEs

Our very own Pam Vick has a Non Exec Director role on the boards of several companies and we work with many scale-ups too as board advisors. Some of this work is as a regional advisor for Boardroom Advisors. Boardroom Advisors provides experienced Part-time Directors....

The Go-to Guide To Pinterest In 2023

by Pam Vick | Mar 7, 2023 | Business Development, Creative Development & Advertising, e-commerce, Entrepreneurs and Founders Tips, Marketing Channels, Online Marketing, SMEs, Social Media

Pinterest, the visual content sharing platform is on the rise in popularity again for the first time in years, but how can you actually use it as part of your wider marketing plan? Pinterest summarises itself perfectly – a visual search engine, guiding its 433...

Everything You Wanted To Know About AI – But Were Afraid To Ask

by Pam Vick | Feb 27, 2023 | Creative & Content Development, Creative Development & Advertising, Digital Marketing, Entrepreneurs and Founders Tips, Research and Trends, White Papers & Thinkpieces

From chatbots to deepfakes, here is the lowdown on the current state of artificial intelligence. Barely a day goes by without some new story about AI, or artificial intelligence. The excitement about it is palpable – the possibilities, some say, are endless. Fears...

Where is Marketing Headed in 2023?

by Pam Vick | Feb 14, 2023 | Creative Development & Advertising, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Online Marketing, Research and Trends

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Meltwater has studied algorithm updates,...

3 Highly Specific (but completely possible) Predictions for Socials in 2023

by Pam Vick | Feb 10, 2023 | Digital Marketing, Marketing Channels, Media, Social Media

We already posted one blog on Predictions for 2023 at the beginning of January this year, but we just can't get anoutgh of them, so here are three more on the latest social media thoughts from US anayst Debra Aho Williamson. 1. BeReal will announce its first revenue...

Collaboration

by Pam Vick | Jan 17, 2023 | Business Networking, Business Support, Company Culture, Creative Development & Advertising, Marketing Channels, Marketing Plans, Media Planning, SMS Marketing

Today's blog is about collaboration, and the benefits of working together. It's taken from a 2022 blog by Brian Jacobs of The Cog Blog. Like Brian (and indeed with him), I worked at Leo Burnett for many years, so the below really resonated with me. I still organise...

The Trends That’ll Dominate 2023

by Pam Vick | Jan 3, 2023 | Business Development, Entrepreneurs and Founders Tips, In the Boardroom, Marketing Channels, Marketing Plans, Media Planning, Non Exec Directors, Research and Trends, White Papers & Thinkpieces

Discover the 5 trends that’ll dominate Has social media, and the internet as a whole, reached a tipping point? If you were lucky enough to access the first ever website on August 6th, 1991, then you - for one brief moment - had officially seen everything on the...

Wishing all our readers a Merry Christmas/Happy Holidays and a Healthy and Happy 2023

by Pam Vick | Dec 21, 2022 | Uncategorized

Some Learnings from a Competitor

by Pam Vick | Dec 15, 2022 | Creative Development & Advertising, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Channels, Marketing Plans, Research and Trends, Social Media

This morning I received an email newsletter from a "competitor" ( at least in terms of some of the services we provide). I don't remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data capture (always a...

A Memory Returned – The Furby 🙂

by Pam Vick | Dec 7, 2022 | Branding, Case Studies, e-commerce, e-tail, Media, Online Marketing, Research and Trends, Social Media

You can never really know what's around the corner. In early 1998, the people of the world were blissfully unaware that the must-have Christmas toy was set to be a furry, robotic beaked-hamster type thing which could talk, blink, and learn. We're of course talking...