Live Mintel Webinar Nov 17th – 2023 Global Consumer Trends: Spotlight on Europe
Mintel’s Global Consumer Trends 2023 combine global market and data analysis with impactful insight to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. By providing implications for the short, medium and long term, we...
3 takeaways from UK TikTok marketing report
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
Words Matter
Words matter. We all know that and yet within the media world we use the same word to mean different things. Further, and worryingly we don’t let on that this is the case, thus causing confusion and misunderstandings. Take the simplest thing. We speak of digital...
What’s It Got To Do With Us?
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob's message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should not...
Fighting the Urge to Splurge in the Cost of Living Crisis
As inflation rises, many consumers face a new dilemma: deciding where to cut back on spending. Making decisions is tough, as there’s a clear tension between wanting to go out and enjoy the post-pandemic world, and saving money by staying in. Fears about the future of...
16 Ways Joining An Online Community Could Improve Your Life
We all know that being part of a community feels like it’s a good thing. And we've found what we think is a good one for clients and marketers alike, whether you are a NED or an Exec or a Consultant. It's called Guild and we thought many of our readers might be...
Cost of Living Crisis: Seven Ways Employers Can Support Employees
With UK workers facing a cost of living crisis, how can businesses do their best to support the financial wellbeing of their employees? Ciphr have written a blog with some helpful thoughts about how employers have been supporting their employees. The 2022 cost of...
Nearly 80% of SMEs See Cost-of-living Crisis as Biggest Threat
Three quarters of small businesses (78 per cent) see the cost-of-living crisis as the biggest threat to their survival in the coming year. Two thirds of Britain’s small business owners say the last two years have been the most challenging since they started their...
Business Energy Costs – A Looming Crisis And How to Mitigate It
Growing media coverage and public outrage about rising domestic energy prices has shone an important spotlight on the impact of these spiralling costs in our homes. However, unlike for households, there is no price cap on business energy. This means that suppliers can...
TikTok to Surpass YouTube in US
The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come. It's likely that this trend will be seen...
There’s Not Enough Emojis For Some.
Have you ever gone to post an emoji only to find it doesn't exist? It's a frustrating experience, particularly when it's such an obvious one. How could the emoji gods Unicode forsake you in your time of need? (Unicode is responsible for choosing what becomes an emoji,...
Five Gen Z Trends Shaping the Future of Brand Engagement
Gen Zers 18–24 are reshaping the way brands connect with consumers Unlike the generations that came before them, most Gen Zers don't remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite brands...
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