Bots Don’t Buy Stuff
This week's blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I've been meaning to feature (steal!!) it for a while. Advertisers advertise in order to...
Do Instagram Hashtags Help with Post Impressions?
Recently (March 2022), Adam Mosseri, the head of Instagram, said in one of his Stories that Instagram hashtags don't "really" help with post distribution. Social Insider has analyzed 75,361,233 Instagram posts published between March 2021 and March 2022 to see...
Does Your Brand or Service Target Gen Z? Do You Even Know Who Gen Z Are?
Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
Top Five Quirky Jubilee Brand Tie-Ups
There’s no shortage of brands jumping on the Queen’s Diamond Jubilee bandwagon. From Jubilee themed spaghetti to beer, at Marketing Week they’ve collected a host of brands looking to exploit the patriotic frenzy that is expected to envelope the nation this weekend....
How To Mitigate Risk & Reduce Business Energy Costs
We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities produces...
Fast-Track Your Competitive Research in 10 Steps
Tracking the competition is a tough job. Similarweb's 10-step guide shows you how to do it quickly so you can take on the competition. You’ll learn how to: Track the industry leaders to see how they're staying on top Create a head-to-head comparison of your company...
Bricks-and-Mortar Returns With a Vengeance
Last week we looked at the continuing issues faced by the restaurant sector post Covid. This week we look at bricks-and-mortar retail. In May 2021, it was predicted by e-Marketer total retail sales around the world for that year would increase by 6.0% to just over $25...
It’s Still Brutal Out There
In today’s blog we’re using OpenTable data from Brandwatch to see how the restaurant industry is faring in the face of COVID-19, and how well reopened restaurants are doing. Table data for two, please It’s no secret that restaurants suffered heavily during the...
UK eCommerce Market Report -2022
A new report by TAMI puts the UK as the 3rd largest eCommerce market accounting for 30% of all globally with retail sales. This is based on online sales recent data from the UK Office for National statistics. In 2021, there were 2.5M additional domains registered...
How Brands Can Leverage QR Codes to Connect with Customers
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR...
Apple Ad Revenues Skyrocket Amid Privacy Changes
Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...
Chapter Zero: New Board Scorecard
Chapter Zero has launched a new Board Scorecard to help boards assess how effectively they are tackling the net zero transition and building resilience to climate impacts. Non-executive directors (like Caspia's own Pam Vick, who is a non-exec and also a Trustee) help...
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