Digital Experience & Conversion Benchmarks
REPORT: Digital Experience & Conversion Benchmarks How does your website or app’s digital experience compare to the industry average? How does your industry’s digital experience compare to others? How should you approach digital experience to improve your bottom...
Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022. But in a surprising twist, the average age of a Facebook user is starting to decrease. The latest US data is likely to be reflected globally. Facebook will lose 1.5 million...
Western Europe Trends 2022: Retailers Will Adopt Digital Tools in Physical Stores to Drive Sales
Western European firms are in for a rocky ride in 2022, as every sector will be rapidly reshaped by digitization. But opportunities abound for companies that make a significant leap, such as retailers moving to cashless transactions or brands using the latest digital...
An e-Book and a Playbook on Conversion and ROI Tips
How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
The Biggest Social Media Trends for 2022
Regular readers of this blog will know that we are great fans of GWI's reports. All figures in this latest 38 page report on global social edia trends in 2022 are drawn from GWI’s online research among internet users aged 16-64. Their figures are representative of the...
Business Energy Costs – An Expert Current Situation Analysis and How to Mitigate the Risks
Many of our SME and larger clients are extremely concerned about the impact of the current energy price crisis on their business costs, especially those in sectors such as manufacturing and engineering where energy costs are a huge part of the business overheads. Even...
Facebook Shares Publisher Dos and Don’ts to Avoid Content Demotion
Facebook has revealed for the first time how it decides what “problematic or low-quality” content should be demoted in its News Feed. The social media giant has often been criticised for not being transparent enough with decisions about what posts it effectively hides...
The Future’s Bright: 22 News Industry Leaders Share Their Tips for Success in 2022
Press Gazette asked 22 of their readers – news leaders from across the UK and US – to provide their media predictions and plans for 2022. They asked executives and editors from Reuters, The Sun, Dow Jones, The Times, Quartz, the Telegraph, Gannett, Future, Insider and...
The Consumer Trends To Know For 2022
GWI have a new report - 65 pages of it - looking at the consumer trends to look out for in 2022. For those who don't know them, GWI is a leading audience targeting company for the global marketing industry : "we show you how consumers think". We find their reports...
Big Swings in UK Digital Ad Spending by Industry, but Retail Pulls Ahead
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...
Demographics of the Twitterati. What Kind of People Wield Influence on Twitter?
Twitter accounts may be created equal, but they certainly don’t stay that way. There are some accounts that can set the conversation, and send waves throughout the Twitter-verse. Today we’re looking at the demographics behind these accounts. The influencers of Twitter...
Marketing Analytics State of Play 2022: Challenges and Priorities
In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...
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