It’s Still Brutal Out There
In today’s blog we’re using OpenTable data from Brandwatch to see how the restaurant industry is faring in the face of COVID-19, and how well reopened restaurants are doing. Table data for two, please It’s no secret that restaurants suffered heavily during the...
UK eCommerce Market Report -2022
A new report by TAMI puts the UK as the 3rd largest eCommerce market accounting for 30% of all globally with retail sales. This is based on online sales recent data from the UK Office for National statistics. In 2021, there were 2.5M additional domains registered...
How Brands Can Leverage QR Codes to Connect with Customers
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR...
Apple Ad Revenues Skyrocket Amid Privacy Changes
Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...
Chapter Zero: New Board Scorecard
Chapter Zero has launched a new Board Scorecard to help boards assess how effectively they are tackling the net zero transition and building resilience to climate impacts. Non-executive directors (like Caspia's own Pam Vick, who is a non-exec and also a Trustee) help...
Digital Experience & Conversion Benchmarks
REPORT : Digital Experience & Conversion Benchmarks How does your website or app’s digital experience compare to the industry average? How does your industry’s digital experience compare to others? How should you approach digital experience to improve your bottom...
Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022. But in a surprising twist, the average age of a Facebook user is starting to decrease. The latest US data is likely to be reflected globally. Facebook will lose 1.5 million...
Western Europe Trends 2022: Retailers Will Adopt Digital Tools in Physical Stores to Drive Sales
Western European firms are in for a rocky ride in 2022, as every sector will be rapidly reshaped by digitization. But opportunities abound for companies that make a significant leap, such as retailers moving to cashless transactions or brands using the latest digital...
An e-Book and a Playbook on Conversion and ROI Tips
How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
The Biggest Social Media Trends for 2022
Regular readers of this blog will know that we are great fans of GWI's reports. All figures in this latest 38 page report on global social edia trends in 2022 are drawn from GWI’s online research among internet users aged 16-64. Their figures are representative of the...
Business Energy Costs – An Expert Current Situation Analysis and How to Mitigate the Risks
Many of our SME and larger clients are extremely concerned about the impact of the current energy price crisis on their business costs, especially those in sectors such as manufacturing and engineering where energy costs are a huge part of the business overheads. Even...
Facebook Shares Publisher Dos and Don’ts to Avoid Content Demotion
Facebook has revealed for the first time how it decides what “problematic or low-quality” content should be demoted in its News Feed. The social media giant has often been criticised for not being transparent enough with decisions about what posts it effectively hides...
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