The Future’s Bright: 22 News Industry Leaders Share Their Tips for Success in 2022
Press Gazette asked 22 of their readers – news leaders from across the UK and US – to provide their media predictions and plans for 2022. They asked executives and editors from Reuters, The Sun, Dow Jones, The Times, Quartz, the Telegraph, Gannett, Future, Insider and...
The Consumer Trends To Know For 2022
GWI have a new report - 65 pages of it - looking at the consumer trends to look out for in 2022. For those who don't know them, GWI is a leading audience targeting company for the global marketing industry : "we show you how consumers think". We find their reports...
Big Swings in UK Digital Ad Spending by Industry, but Retail Pulls Ahead
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...
Demographics of the Twitterati. What Kind of People Wield Influence on Twitter?
Twitter accounts may be created equal, but they certainly don’t stay that way. There are some accounts that can set the conversation, and send waves throughout the Twitter-verse. Today we’re looking at the demographics behind these accounts. The influencers of Twitter...
Marketing Analytics State of Play 2022: Challenges and Priorities
In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...
How to Convert More Leads into Customers
Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
Media Planning – The Moral Dimension
An excellent piece as always from The Cog Blog today that I am reproducing in full because it's important stuff. Mediatel Newsline has been carrying some excellent editorial pieces recently around the topic of media strategy. The latest, from Nick Manning is here; all...
European Court of Justice: Case aims to restore European Citizenship to British Citizens living in the EU
European Court of Justice: Case aims to restore European Citizenship to British Citizens living in the EU A slight deviation from my usual marketing blog this week, because I think it's an interesting and important topic. If, like many of my friends and colleagues,...
Ad Testing – Put Science Behind Your Next Campaign
Let’s face it, ads aren’t going anywhere – they’re just too important. In the digital world, they provide the main revenue stream for many ‘free’ media services (Facebook to name a big one), so you can enjoy them without spending anything. Pretty great stuff for the...
The 2021 Creative Forecast
The 2021 creative forecast Explore five creative behaviours driven by cultural shifts in 2020 that will continue to shape campaigns for years to come. Extraordinary influences – from activism to a global pandemic – changed culture in profound ways in...
The Global Media Landscape – Analysing How The Pandemic Has Changed Media Habits
This blog introduces a really interesting study done recently by GWI. It's a 70 page report with a huge amount of really useful up to date data. Key insights include: The gap between online and offline media is widening. Media has been affected by changed movement...
3 Reasons Small Businesses Need Marketing Agencies Now More Than Ever
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
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