The 2021 Creative Forecast
The 2021 creative forecast Explore five creative behaviours driven by cultural shifts in 2020 that will continue to shape campaigns for years to come. Extraordinary influences – from activism to a global pandemic – changed culture in profound ways in...
The Global Media Landscape – Analysing How The Pandemic Has Changed Media Habits
This blog introduces a really interesting study done recently by GWI. It's a 70 page report with a huge amount of really useful up to date data. Key insights include: The gap between online and offline media is widening. Media has been affected by changed movement...
3 Reasons Small Businesses Need Marketing Agencies Now More Than Ever
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
Where To Place Links In LinkedIn Posts. An Analysis Based On 86,504 LinkedIn Posts
Today, more than 57 million companies are on LinkedIn, so it is important for businesses to develop an effective LinkedIn marketing strategy. One of the biggest debates we hear from LinkedIn fans who are determined to break the social network’s algorithm is whether or...
Nielsen Annual Marketing Report: Era of Adaptation
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
“News is something somebody doesn’t want printed; all else is advertising.”
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
Important Topic – Animal Emojis 🙂
We hope you had a great weekend. Now it's time to start your week with the most important topic out there: animal emojis 🙂 Brandwatch has analysed emoji usage a lot over the years, and today we’re adding to this esteemed body of emoji work with an analysis of animal...
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk
The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
Five Ways To Reach Customers With Disabilities
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market - the so-called "Purple pound" - remains largely untapped as many firms are failing to successfully adapt...
What Do We Want?
This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
An Industry Not At Ease
This week's blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know - misogyny. Brian says "The more I look around, the more I read our trades, the...
The Decline of Covid Conversation. Has our focus shifted?
This week's blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It's been a long time since we last looked, so we decided it was time to revisit. When we're talking about Covid-19...
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