“News is something somebody doesn’t want printed; all else is advertising.”
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
Important Topic – Animal Emojis 🙂
We hope you had a great weekend. Now it's time to start your week with the most important topic out there: animal emojis 🙂 Brandwatch has analysed emoji usage a lot over the years, and today we’re adding to this esteemed body of emoji work with an analysis of animal...
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk
The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
Five Ways To Reach Customers With Disabilities
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market - the so-called "Purple pound" - remains largely untapped as many firms are failing to successfully adapt...
What Do We Want?
This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
An Industry Not At Ease
This week's blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know - misogyny. Brian says "The more I look around, the more I read our trades, the...
The Decline of Covid Conversation. Has our focus shifted?
This week's blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It's been a long time since we last looked, so we decided it was time to revisit. When we're talking about Covid-19...
Is Consumer Spending Recovering?
There's still a way to go, it seems. Back in April Brandwatch looked at how consumer spending in the UK had begun to recover as restrictions were eased and vaccination levels rose. While things were certainly looking better, there was still a long way to go to catch...
GBNews – The Ads on the Channel – and How They Got There
Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...
How To Use LinkedIn Hashtags To Better Engage With Your Audience
Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...
Online Safety Bill: Five Thoughts On Its Impact On Journalism
Last month, the UK Government published its much anticipated Online Safety Bill which aims to tackle ‘harmful’ content on social media and elsewhere online. Here Lexie Kirkconnell-Kawana, IMPRESS’s Head of Regulation, reviews the impact of the Government’s draft bill...
How The Pandemic Changed Worldwide Ad Spending
2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...
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