Five Ways To Reach Customers With Disabilities
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market - the so-called "Purple pound" - remains largely untapped as many firms are failing to successfully adapt...
What Do We Want?
This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
An Industry Not At Ease
This week's blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know - misogyny. Brian says "The more I look around, the more I read our trades, the...
The Decline of Covid Conversation. Has our focus shifted?
This week's blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It's been a long time since we last looked, so we decided it was time to revisit. When we're talking about Covid-19...
Is Consumer Spending Recovering?
There's still a way to go, it seems. Back in April Brandwatch looked at how consumer spending in the UK had begun to recover as restrictions were eased and vaccination levels rose. While things were certainly looking better, there was still a long way to go to catch...
GBNews – The Ads on the Channel – and How They Got There
Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...
How To Use LinkedIn Hashtags To Better Engage With Your Audience
Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...
Online Safety Bill: Five Thoughts On Its Impact On Journalism
Last month, the UK Government published its much anticipated Online Safety Bill which aims to tackle ‘harmful’ content on social media and elsewhere online. Here Lexie Kirkconnell-Kawana, IMPRESS’s Head of Regulation, reviews the impact of the Government’s draft bill...
How The Pandemic Changed Worldwide Ad Spending
2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...
Looking For A London Business Networking Group That Actually Delivers Revenue For Your Business?
Outgrown BNI? Chambers of Commerce not your thing? FSB a bit too faceless? Or just looking for a new business network to add to your current network(s)? This week's blog is shameless shout-out for my own The Kensington Business Network, which is looking for new...
Case Study – Fulcrum. A Specialist Legal Company Aiming For Significant Growth.
Background Fulcrum Chambers (Fulcrum) is an international firm focused exclusively on compliance, investigations, and defence across mixed sectors globally. Determined to hit a climactic growth target through a long-term actionable plan, they consulted with Boardroom...
Podcasting will surpass $2 billion by 2023. Best Podcasts 2021.
Latest data from Insider Intelligence predicts that podcasting in the US will cross the $1 billion mark this year. Podcast ad spending is on track to exceed $2 billion by 2023 and growth estimates have been upped due to a 36.8% spike in spend during 2020, estimated...
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