You may have already seen this article by Peter Field, as it’s been widely shared on Linked In especially. It’s particularly relevant to the work we are doing in the workstream “Funding Quality Media” that I am leading for Advertising:Who...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
Latest update from Advertising: Who Cares? First, welcome to all of our new supporters. We are now over 600 in number, with new people joining pretty well every day. We have supporters in all of the major ad markets, and from all sides of the industry. Next, we want...
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
Relationships, Dear Boy… Harold Macmillan, UK Prime Minister in the 1960s was once asked by a journalist what was the most difficult thing about being Prime Minister. His reply: “Events dear boy, events.” It may be unfashionable to say so but the most difficult thing...
