How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

by | Aug 2, 2021 | Advertising, Branding, Business Protection, Digital Marketing, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Media, Research and Trends

The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
Five Ways To Reach Customers With Disabilities

Five Ways To Reach Customers With Disabilities

by | Jul 27, 2021 | Advertising, Business Development, Case Studies, Company Culture, Diversity in Marketing, Entrepreneurs and Founders Tips, Marketing Budgets and Spend, Marketing Targeting

Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
An Industry Not At Ease

An Industry Not At Ease

by | Jul 12, 2021 | Advertising, Company Culture, Digital Marketing, Diversity in Marketing, Marketing Budgets and Spend, Marketing Channels, Media, Research and Trends, Social Media, White Papers & Thinkpieces

This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...
GBNews – The Ads on the Channel – and How They Got There

GBNews – The Ads on the Channel – and How They Got There

by | Jun 21, 2021 | Advertising, Branding, Creative Development & Advertising, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media

Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...