This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...
Happy Bank Holiday Monday to those readers in the UK. I’m staying disciplined and getting the weekly blog out regardless of how much I’d rather be lounging around doing nothing. Let’s see how long the discipline lasts once lockdown eases and the pubs...
People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...
A really helpful and interesting report this month, for marketers like me at least, from Global Web Index. What do we know about today’s consumer? 50% research brand or products via search engines, and 41% via social networks Digital consumers have on average 3.2...
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...
As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...
