Brandwatch recently analyzed – or analysed if you’re in the UK 🙂 – 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of...
This week’s blog comes with thanks to our friends at The Cog Blog. As they put it: “The competition to be number one in the spreader-of-hate-and-discrimination stakes is intense. Twitter seemed to have it pretty well sewn up going into the final stages...
Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
A very interesting article last week from the Intellectual Property team at Osborne Clark. On 29 April 2020, the English High Court handed down its eagerly awaited judgement in Sky plc v SkyKick UK Ltd, holding that Sky has succeeded in its claim of infringement by...
This week’s post comes with thanks to our friends at Cog Blog, from where these thoughts are taken almost verbatim, and firstly looks at the many opinions, articles and webinars on how marketers should go about weathering the coming economic recession. These come...
No. Well, I would say that, wouldn’t I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors....
