The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here’s our summary of some key...
If you are a small business running Google Ads, you might have been confused when Google announced that the average position metric would be removed from Google Ads as of Sept 2019. As a result of the average position metric getting removed, the following features...
Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
I really enjoyed being one of the judges on this Evening Standard cover wrap competition and it was great to see the winning entry from FCB Inferno and Valspar with such a fantastically timely cover wrap yesterday! The other judges including Ben Walker from Who Wot...
Sometimes you just have to think creatively Our Managing Director Pam Vick just dug these ads for Oxfam out of the Caspia archives. Pam was working for Leo Burnett Advertising at the time, who weren’t even the official agency for Oxfam. Along with a creative...
