When you’re building a website, creating your social media profiles, submitting articles for media publicaton and all those other projects where you need a photograph of yourself, don’t be tempted to scrimp on the cost. Don’t choose a photographer...
A very interesting article last week from the Intellectual Property team at Osborne Clark. On 29 April 2020, the English High Court handed down its eagerly awaited judgement in Sky plc v SkyKick UK Ltd, holding that Sky has succeeded in its claim of infringement by...
There seems to be an “event day” for everything nowadays – did you know there’s a National Jellyfish Day? But here’s a great campaign for International Women’s Day, one that really matters. I hope it has the desired effect as much...
Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging....
What does your logo say about your brand? Does it reflect your brand currently? Have you reviewed it in the last 5 years? 10 years? Is your brand positioning the same as it was when the branding was originally developed? If you are a start-up, have you thought through...
Start-up The Waypoint approached Caspia to undertake a full brand development programme, from the name and logo, through business cards and stationery to brochures and the look and feel of all marketing materials. We also developed the look and feel of the website and...
