Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...
Outgrown BNI? Chambers of Commerce not your thing? FSB a bit too faceless? Or just looking for a new business network to add to your current network(s)? This week’s blog is shameless shout-out for my own The Kensington Business Network, which is looking for new...
