My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
Customer Lifetime Value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs, it can be especially useful and help you to compete with much larger brands. So, what exactly is CLV? Essentially, this is the average amount of money...
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
Earlier this month, Entrepreneur Handbook published a list of over 200 private and publicly-funded business grants available to UK businesses, including SMEs. Cash grants range from hundreds to thousands of pounds, the highest generally reaching up to £500,000. Grants...
Fulcrum is a client I have been working with since last year. A really motivated team – ambitious, truly diverse, with a real appetite for growth. And one of the most open and friendly working environments I’ve experienced anywhere, let alone in the legal...
