The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
With thanks to The Cog Blog. “One of the unintentionally hilarious things about LinkedIn is the number of earnest posts telling us all what we can learn from this event or that occurrence. ‘5 Things Every Marketer Should Take From King Charles’ Coronation’. The...
If you’re curious about what really keeps consumers coming back to your brand, take a look at the Braze Consumer Research Report. Braze surveyed more than 2,200 consumers to uncover consumer preferences and trends when it comes to loyalty. Download the report to get...
You can never really know what’s around the corner. In early 1998, the people of the world were blissfully unaware that the must-have Christmas toy was set to be a furry, robotic beaked-hamster type thing which could talk, blink, and learn. We’re of course...
In today’s blog we’re using OpenTable data from Brandwatch to see how the restaurant industry is faring in the face of COVID-19, and how well reopened restaurants are doing. Table data for two, please It’s no secret that restaurants suffered heavily during the...
GWI have a new report – 65 pages of it – looking at the consumer trends to look out for in 2022. For those who don’t know them, GWI is a leading audience targeting company for the global marketing industry : “we show you how consumers...
