This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...
So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
This week’s blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to – you can do that here. As new, more infectious variants of...
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...