The Most Photographed Brands of 2020 to date

The Most Photographed Brands of 2020 to date

Brandwatch recently analyzed – or analysed if you’re in the UK 🙂 – 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of...
Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

This week’s blog comes with thanks to our friends at The Cog Blog.  As they put it: “The competition to be number one in the spreader-of-hate-and-discrimination stakes is intense. Twitter seemed to have it pretty well sewn up going into the final stages...
Invest in Good (PR) Photography and Images for your Brand

Invest in Good (PR) Photography and Images for your Brand

When you’re building a website, creating your social media profiles, submitting articles for media publicaton and all those other projects where you need a photograph of yourself, don’t be tempted to scrimp on the cost. Don’t choose a photographer...
High Court narrows Sky’s trade mark protection and criticises the use of trade marks as a weapon

High Court narrows Sky’s trade mark protection and criticises the use of trade marks as a weapon

A very interesting article last week from the Intellectual Property team at Osborne Clark. On 29 April 2020, the English High Court handed down its eagerly awaited judgement in Sky plc v SkyKick UK Ltd, holding that Sky has succeeded in its claim of infringement by...
Should I reduce my marketing budget due to coronavirus?

Should I reduce my marketing budget due to coronavirus?

No. Well, I would say that, wouldn’t I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors....