Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
Should I reduce my marketing budget due to coronavirus?

Should I reduce my marketing budget due to coronavirus?

No. Well, I would say that, wouldn’t I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors....
The White Paper on Online Harms : What is It? What Does it Cover? What Does it Mean?

The White Paper on Online Harms : What is It? What Does it Cover? What Does it Mean?

The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here’s our summary of some key...