We already posted one blog on Predictions for 2023 at the beginning of January this year, but we just can’t get anoutgh of them, so here are three more on the latest social media thoughts from US anayst Debra Aho Williamson. 1. BeReal will announce its first...
This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
Twitter is launching a “Location Spotlight” tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like...
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob’s message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should...
