From chatbots to deepfakes, here is the lowdown on the current state of artificial intelligence. Barely a day goes by without some new story about AI, or artificial intelligence. The excitement about it is palpable – the possibilities, some say, are endless. Fears...
Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Meltwater has studied algorithm updates,...
We already posted one blog on Predictions for 2023 at the beginning of January this year, but we just can’t get anoutgh of them, so here are three more on the latest social media thoughts from US anayst Debra Aho Williamson. 1. BeReal will announce its first...
This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
Twitter is launching a “Location Spotlight” tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like...
