This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
We all know that being part of a community feels like it’s a good thing. And we’ve found what we think is a good one for clients and marketers alike, whether you are a NED or an Exec or a Consultant. It’s called Guild and we thought many of our readers...
With UK workers facing a cost of living crisis, how can businesses do their best to support the financial wellbeing of their employees? Ciphr have written a blog with some helpful thoughts about how employers have been supporting their employees. The 2022 cost of...
Three quarters of small businesses (78 per cent) see the cost-of-living crisis as the biggest threat to their survival in the coming year. Two thirds of Britain’s small business owners say the last two years have been the most challenging since they started their...
Growing media coverage and public outrage about rising domestic energy prices has shone an important spotlight on the impact of these spiralling costs in our homes. However, unlike for households, there is no price cap on business energy. This means that suppliers can...
