Measurement Challenges, Opportunities, and Strategies for 2025

Measurement Challenges, Opportunities, and Strategies for 2025

Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...
Measuring Success in Influencer Marketing

Measuring Success in Influencer Marketing

Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
The Global Media Landscape in 2024

The Global Media Landscape in 2024

For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
Advertising: Who Cares?

Advertising: Who Cares?

The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
Supercharge Marketing Performance in the Cookieless Era

Supercharge Marketing Performance in the Cookieless Era

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...
Should You Be Using TikTok For B2B Marketing?

Should You Be Using TikTok For B2B Marketing?

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s  B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...