Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...
There’s still a way to go, it seems. Back in April Brandwatch looked at how consumer spending in the UK had begun to recover as restrictions were eased and vaccination levels rose. While things were certainly looking better, there was still a long way to go to...
Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...
2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...
This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...
