This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...
How big tech took over the news industry. Last week, Press Gazette conducted a mammoth piece of research to reveal the top 50 news media companies in the English-speaking world currently, ranked by turnover. This research revealed that compared with a decade ago there...
Whatever happened to the exciting new websites with mega valuations which seemed to be the future of news? Following the pandemic sites like Quartz, Vice and Buzzfeed and have all fallen back to Earth in a big way. Press Gazette reported last week that following...
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
