Latest update from Advertising: Who Cares? First, welcome to all of our new supporters. We are now over 600 in number, with new people joining pretty well every day. We have supporters in all of the major ad markets, and from all sides of the industry. Next, we want...
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
