The tech industry is still hurting. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. Plus, most consumers aren’t “tech geeks,” so we have “to remind ourselves that people aren’t interested in [the] new technologies themselves....
No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was – every campaign uses a combination, for very good reason. The channels concerned may not all be paid advertising per se, although of course many are....
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social. From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your...
Pinterest, the visual content sharing platform is on the rise in popularity again for the first time in years, but how can you actually use it as part of your wider marketing plan? Pinterest summarises itself perfectly – a visual search engine, guiding its 433...
Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Meltwater has studied algorithm updates,...
We already posted one blog on Predictions for 2023 at the beginning of January this year, but we just can’t get anoutgh of them, so here are three more on the latest social media thoughts from US anayst Debra Aho Williamson. 1. BeReal will announce its first...
