Today’s blog is about collaboration, and the benefits of working together. It’s taken from a 2022 blog by Brian Jacobs of The Cog Blog. Like Brian (and indeed with him), I worked at Leo Burnett for many years, so the below really resonated with me. I...
Discover the 5 trends that’ll dominate Has social media, and the internet as a whole, reached a tipping point? If you were lucky enough to access the first ever website on August 6th, 1991, then you – for one brief moment – had officially seen...
This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob’s message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should...
This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
