Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR...
Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...
REPORT : Digital Experience & Conversion Benchmarks How does your website or app’s digital experience compare to the industry average? How does your industry’s digital experience compare to others? How should you approach digital experience to improve your bottom...
Western European firms are in for a rocky ride in 2022, as every sector will be rapidly reshaped by digitization. But opportunities abound for companies that make a significant leap, such as retailers moving to cashless transactions or brands using the latest digital...
Regular readers of this blog will know that we are great fans of GWI’s reports. All figures in this latest 38 page report on global social edia trends in 2022 are drawn from GWI’s online research among internet users aged 16-64. Their figures are representative...
