No. Well, I would say that, wouldn’t I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors....
Many FSB (Federation of Small Businesses) members have been experiencing weakness in trading in recent days, including all those in sectors that are consumer-facing, in the events industry and many more, this is now accelerating in response to the Coronavirus crisis....
We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
The Government on 12th February 2020 published an updated White Paper on Online Harms. What does this mean for marketers, particularly social media marketers and social media agencies? There is still a lot that is unclear, but here’s our summary of some key...
Caspia is one of the Advisors for Boardroom Advisors, which provides experienced Part-Time Directors across many disciplines, not just Marketing and Business Development. You can watch an introduction to BA services here, or get in touch with us for more details....
SME business owner wondering what marketing trends you will need to focus on in 2020….even if you’re still struggling to catch up with the last few years? Well obviously you can give us a call to get some advice, but in the meantime here are some thoughts...
