Our very own Pam Vick has a Non Exec Director role on the boards of several companies and we work with many scale-ups too as board advisors. Some of this work is as a regional advisor for Boardroom Advisors. Boardroom Advisors provides experienced Part-time Directors....
Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Meltwater has studied algorithm updates,...
Today’s blog is about collaboration, and the benefits of working together. It’s taken from a 2022 blog by Brian Jacobs of The Cog Blog. Like Brian (and indeed with him), I worked at Leo Burnett for many years, so the below really resonated with me. I...
Discover the 5 trends that’ll dominate Has social media, and the internet as a whole, reached a tipping point? If you were lucky enough to access the first ever website on August 6th, 1991, then you – for one brief moment – had officially seen...
This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
Gen Zers 18–24 are reshaping the way brands connect with consumers Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
