Today, as more and more businesses get to open their doors here in the UK after a long 3 months, we’re looking at the customer service areas companies need to watch to avoid losing business, based on research by Brandwatch who surveyed 4,092 adults from...
Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
This week’s post comes with thanks to our friends at Cog Blog, from where these thoughts are taken almost verbatim, and firstly looks at the many opinions, articles and webinars on how marketers should go about weathering the coming economic recession. These come...
No. Well, I would say that, wouldn’t I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors....
Many FSB (Federation of Small Businesses) members have been experiencing weakness in trading in recent days, including all those in sectors that are consumer-facing, in the events industry and many more, this is now accelerating in response to the Coronavirus crisis....
We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
