Measuring Success in Influencer Marketing

Measuring Success in Influencer Marketing

Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
Advertising: Who Cares?

Advertising: Who Cares?

The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
Supercharge Marketing Performance in the Cookieless Era

Supercharge Marketing Performance in the Cookieless Era

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...
Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
The Cookieless Future: Online Privacy Concerns in 2023

The Cookieless Future: Online Privacy Concerns in 2023

It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...