Press Gazette asked 22 of their readers – news leaders from across the UK and US – to provide their media predictions and plans for 2022. They asked executives and editors from Reuters, The Sun, Dow Jones, The Times, Quartz, the Telegraph, Gannett, Future, Insider and...
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...
Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
An excellent piece as always from The Cog Blog today that I am reproducing in full because it’s important stuff. Mediatel Newsline has been carrying some excellent editorial pieces recently around the topic of media strategy. The latest, from Nick Manning is...
