For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
This blog is an extract from an article by Lexie Kirkconnell-Kawana, Chief Executive of Impress, the independent monitor of the press. Our Founder and CEO Pam Vick sits on the board of Impress as a non-executive director. “On the 30th July this year, violence...
Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
How has consumer behavior changed, and what does this mean for brands? The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are...
If you’re curious about what really keeps consumers coming back to your brand, take a look at the Braze Consumer Research Report. Braze surveyed more than 2,200 consumers to uncover consumer preferences and trends when it comes to loyalty. Download the report to get...
